The Swiss wine is waking as much as a brand new problem: to elevate the competitiveness of its wines, which has been eroded via the overall power of the country's foreign money through the first 1/2 the Nineteen Nineties and is changing into ever extra obvious because the liberalisation of the country's exchange regime is taking hold.
This file brings jointly fabric at the very important concerns shaping the way forward for the Swiss wine marketplace. After a quick examine the country's socio-economic state of affairs, intake styles are reviewed. the marketplace for reds and for whites is then tested. a lot of the emphasis is laid on imports, that have rarely been checked out so far. a glance at distribution channels indicates how wines achieve ultimate shoppers. A convenient who is who of negociants-importers is provided. eventually, Pierre Spahni presents a assessment of the latest coverage alterations and appears forward at these deliberate for up until eventually 2001- and beyond.
The record is aimed toward a overseas readership essentially - not only exporters looking to achieve a greater wisdom of this significant industry but additionally for economists, legal professionals and civil servants attracted to the wine quarter and people facing Swiss exchange matters quite often.